Complete Commercial Life Cycle Management
Complete Commercial Life Cycle Management
Over 20 Years of Medical Device Experience (Sales, Marketing, and Education). Personnel Created and Lead Over 50 Major Product / Procedure Launches. Led and/or Assisted in Three Acquisitions/Integrations. Due Diligence on Countless Potential Acquisitions (20+). Experience in Spine, Robotics, AI, Enabling Technologies, Biologics, Orthopedics (TKA & THA), Cranial, ENT.
Branding
Naming
Pricing
Messaging
Channel Management Materials
Inventory
New Tech Approval (VAC)
HCP Training
Sales Education
Targeting
First Case Series Socializing
VOC
Market Adjustments Strategy
Competitive Action
Line Extension
Materials / Assets Update
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